Properties: Violet Moroccanoil shampoo is specially designed for the unique needs of blonde (including brunette) or white-grey hair. Going blonde can expose underlying yellow tones, just as brunette hair can expose unwanted red-orange tones. Even gray hair is prone to yellowing due to pollution, environmental factors and medications. In these cases, exposure of the underlying pigments can lead to the unwanted appearance of yellow / golden or warm tones. Violet Shampoo is a sulfate-free shampoo that gently cleanses the hair, while depositing purple pigments to counteract yellow and orange tones. The result: unwanted tones are neutralized and color is restored to its intended appearance. It has the ArganID technology, with positively charged micro particles, which are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil deep into the cortex.-Neutralizes aza warm tones-For blonde, bleached or gray-white hair-Does not contain sulfates, phosphates and parabens-Color safeIngredients:1. ArganID Technology: Positively charged microcapsules are attracted to the negatively charged hair fiber, infusing the antioxidant powers of argan oil into the hair cortex while helping to repair and seal the cuticle2. Purple pigments: give color and visual effect, increasing depth, dimension and providing a natural look. These pigments have a satin sheen and superior covering properties. How to use: Massage onto damp hair and scalp. Let it act for 3-5 minutes. Rinse very well. Add the Moroccanoil conditioner. Presentation: 70 ml